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Amazon Brand Registr

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Amazon Brand Registry US

As an Amazon seller who creates and sells your own private label products, you have protection available. By signing up for Amazon's Brand Registry 2.0, you can demonstrate ownership of your products and prevent forgeries from infiltrating your business



The Brand Registry 2.0 is a revamped service designed for brand owners, product manufacturers, distributors, and resellers who have written permission from the brand owner to oversee a specific product on Amazon. If you don't fall into one of these categories, your application may not be approved. However, if you do qualify, it's essential to act swiftly and complete the setup process. After Amazon approves your Brand Registry 2.0 application, your product will be uniquely linked to your account, and your brand will enjoy an extra layer of protection on Amazon.

Amazon Brand Registry

Benefits of Amazon Brand Registry

Brand Registry plays a crucial role in your Seller Central or Vendor Central strategy due to its significant benefits. It offers you greater control over your product listings on Amazon, enables you to establish a stronger brand presence, and fosters increased engagement with customers on Amazon. Below are some of the benefits provided by Amazon Brand Registry:

Detail Page Display Authority

With Brand Registry, you can manage your product listings and have priority control over the content displayed on your product detail pages. This means your edits and updates take precedence over those made by other sellers.

A+ Content

Brand Registry enables you to build and publish A+ Content, which showcases your brand story and product features. This helps drive conversion, increase traffic, and boost sales.

Amazon Brand Story

: Creating a Brand Story allows you to connect with customers and increase brand awareness. It helps distinguish your products from competitors and strengthens your brand presence on Amazon.

Amazon Stores

Amazon Storefronts provide an excellent platform to introduce your brand story and unique value to shoppers, inspiring them to browse and purchase your products. You can also display all your product offerings in one place.

Amazon Posts

Similar to social media posts, Amazon Posts can be displayed on your Storefront, product listing pages, and in related product category feeds. With Posts, you can display a photo and link up to ten of your products.

Sponsored Brand Advertising

Sponsored Brands enable you to grow brand awareness with custom ads that include your logo, a unique headline, and up to three of your products. You can also launch a video ad campaign for your products.

Brand Analytics & Brand Dashboard
These tools offer unique insights about your brand, such as search terms, purchase behavior, and demographics.
Customer Engagement Emails

Brand Registered Sellers can send templated emails to their Amazon followers about new or featured products, driving traffic and brand engagement for free.

Manage Experiments

Brand Registered Sellers can experiment with their listings on Amazon and create two different versions of A+ Content, titles, or images. They can then collect insights on traffic and conversion to determine which performed better.

iptmogov Amazon Brand Registry Service $99

To showcase your ecommerce business and sell your brand on Amazon, it’s a MANDATORY requirement to get your brand registered. Amazon Brand Registry is a protection offered by Trademark Nova to assist Amazon sellers register their brand and to remove listings that infringe on their trademark rights. If any other seller is using your trademark logo or name to sell goods or is copying your listings, Trademark Nova will have them banned.

Amazon Brand Registry

How to Enroll in Amazon Brand Registry

After setting up your active Seller Central or Vendor Central account, you will need to establish a Brand Services
account. It is crucial to ensure that the email or username used to create your Seller Central or Vendor Central account matches
the one used for your Brand Registry account. This will link your Brand Registry to your Seller Central or Vendor Central account.
Once you have gathered all the required details and created your Brand Registry account, the enrollment process is straightforward
and fast. You will need to provide information about your brand, selling account, and distribution details.

01
🔍

Brand Information

Enter your brand's name, the country of trademark registration, the trademark or registration number, and provide an image of your product or packaging.

02
💼

Selling Account Information

Indicate whether you have a Seller or Vendor account and select the product categories that best represent your brand's offerings. Additionally, you may provide the top-selling ASINs for each product category where your brand is present.

03
⚙️

Distribution Information

Indicate if your brand sells its products to third-party manufacturers who produce related products under your intellectual property.

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